February 2, 2022
Eliana Drescher

Why Raaka Chocolate chose FinOptimal to Power their FinOps

Client Overview:
  Raaka Chocolate is a Brooklyn based bean-to-bar chocolate maker. Raaka makes unroasted dark chocolate from scratch, with traceable, high quality, and transparently traded single origin cacao, that gets crafted into something uncommonly delicious.

   Consumer packaged goods (CPG)

Client Since:

- Shopify
   - Fire
   - Square
   - Google Sheets
   - Quickbooks Online


As a bean-to-bar chocolate manufacturer and a premier CPG brand, Raaka had complicated operations. They had omni-channel sales and a complicated manufacturing process. They were really struggling under the weight of their financial operations and a Netsuite implementation was too costly for their size, yet Quickbooks (and a bunch of other disparate financial software) was leading to a tremendous amount of manual data entry and data consolidation to just get a quarterly close. FinOptimal integrated Quickbooks with all their revenue streams to allow Raaka to have a super accurate view of their revenue by channel, and helped automate Whole Foods reporting. We also helped automate their expense allocations and the automation of a complicated payroll process. FinOptimal has been there side-by-side to help with ad hoc requests as new sales channels open.

"Not only have I been able to keep overhead low as I’ve scaled my business through FinOptimal’s automations, but I have clear, clean, actionable data and auditable financials for my stakeholders." - Ryan Cheney, Co-Founder Raaka Chocolate

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