Why Raaka Chocolate chose FinOptimal to Power their FinOps


Increase in revenue within 6 months with Finoptimal


Savings in per lead cost for the PPC campaigns


Increase in revenue within 6 months with Finoptimal

Client Overview:
Raaka Chocolate is a Brooklyn based bean-to-bar chocolate maker. Raaka makes unroasted dark chocolate from scratch, with traceable, high quality, and transparently traded single origin cacao, that gets crafted into something uncommonly delicious.

  Consumer packaged goods (CPG)

Client Since:

- Shopify
  - Fire
  - Square
  - Google Sheets
  - Quickbooks Online


As a bean-to-bar chocolate manufacturer and a premier CPG brand, Raaka had complicated operations. They had omni-channel sales and a complicated manufacturing process. They were really struggling under the weight of their financial operations and a Netsuite implementation was too costly for their size, yet Quickbooks (and a bunch of other disparate financial software) was leading to a tremendous amount of manual data entry and data consolidation to just get a quarterly close. FinOptimal integrated Quickbooks with all their revenue streams to allow Raaka to have a super accurate view of their revenue by channel, and helped automate Whole Foods reporting. We also helped automate their expense allocations and the automation of a complicated payroll process. FinOptimal has been there side-by-side to help with ad hoc requests as new sales channels open.

"Not only have I been able to keep overhead low as I’ve scaled my business through FinOptimal’s automations, but I have clear, clean, actionable data and auditable financials for my stakeholders." - Ryan Cheney, Co-Founder Raaka Chocolate

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The most cost-efficient accounting & bookkeeping services on the planet.

“Accountants don't have time to invest in fixing broken processes when they need to the most. When that time comes, they're too busy drowning in data entry and spreadsheet maintenance, and double down by adding more bodies to row the broken oars. 📈 Investing time in automation and process optimization will save your team major headaches now and in the long run”

-Jessi R., Founder

Why we are better

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